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We’re glad to announce that we’ll be working with Yer Maw Brewing, to develop them a web site.

Looking forwards to working with this new start to build them something as interesting as their name and attitude demands.

Was watching the fascinating video below, a Ted talk by Jon Ronson about how one tweet can ruin your life, and was reminded of a recent encounter of how the internet has revolutionised both communication and information.

A couple of us from Scuffy Dug were recently attending a seminar about social marketing, a panel of three “experts” were talking about the best way to use social networks to market your company, the direction the market seemed to be going in, and where best to concentrate your efforts. The panel were eloquent, seemingly knowledgable and entertaining, it was interesting and enjoyable to attend.

Now out of the panel (yes I’m keeping things vague, as I personally don’t want to embarrass anyone), I personally knew one member having worked alongside him in the past. We had arrived early for the seminar, and that had given us a while to stand, and the second member of the panel had stood with us and we’d had a short chat, and I knew his experience, what he was working on currently, and the angle he was approaching social marketing from.

The third member of the panel however, I didn’t know. He seemed the most successful, and was certainly the most talkative. He had a strong grasp on the topic, and while there are many ways of getting “social” wrong, he mentioned the various ethical methods that could be used.

But having not worked with him, and not spoken with him before I reached for my phone and google to find out more about him as he talked.

First result on google in connection with his name and company name, was a story from a national newspaper only 3 months before about him closing down his previous company letting suppliers go without payment for goods he continued selling through his new company, a couple of hundred thousand pounds had gone unpaid to companies which themselves were now having to close down making staff redundant.

Now how that could be connected to ethics of any kind I’m not sure, and am not here to debate. But it certainly appeared that he was no expert in maintaining a good online profile. He went from sounding like an expert to looking like a liar, so me and the other Scruffy Dugger left at the next opportunity.

So if you need any help with Social Marketing, get in touch, we can’t claim to be world renowned experts, but we’ve never ruined our, or anyone elses lives with a tweet or with anything else.

Enjoy the video, it’s eye-opening to see how social media has evolved.

Well after singing WordPress’s praises yesterday, I realised that I hadn’t discussed exactly where you would put WordPress in the first place. I’d also like to make it clear that I’m discussing the version of WordPress that gets installed on a server, not wordpress.com.

But before that I’d like to apologise for yesterdays picture of a cat which looked like Hitler. I now realise that it was totally inappropriate to use that picture. We’re called Scruffy Dug, not Scruffy Cat. So instead, today I present you with a picture of a Dog, looking like Hitler.

 

 

 

 

 

 

 

Awww, isn’t he adorable (the dog, not Hitler).

So, hosting. Web hosting is where you pay for space on some elses web server. You pay your money and you get a little bit (usually 5-50 Gigabytes of space depending on your host) of space on the server. The advantage of this is the cost is a fraction of owning your own server, as the cost is divided between you and the other 50 or so people who are sharing the server between you (plus a cut for the hosting company to make a profit).

The disadvantage is that you don’t have full control over the server, but that doesn’t matter for 99.99% of the site operators out there. Also the sharing of the server can lead to some problems, for example if one of the sites on the server sudden gets really busy, then the server will obviously have a lot more work to do, and every site on it will suffer in performance and load times.

Buying your own server is the alternative, and while it is a possibility, the price is very high, since you not only need to pay for the server, but for it’s dedicated connection to the internet. And these costs build up quickly. So, unless you’ve got a stack of cash burning a hole in your pocket, or you are absolutely sure that your site is going to be the next big thing and in no way can survive sharing space on a server with a number of other web sites, then hosting is the way to go.

Now what should you look for in a hosting company, well, the  obvious really, the more bigger numbers they give you for storage and bandwidth for the smaller the quantity of money the better really. This goes for the number of email accounts and storage for emails as well, the bigger the number the better for your buck.

The other thing you’re looking for is what your account comes with, usually some version of php the most common programming language used on the web), some version of MySQL (the most common database program used on the web), and. FTP (File Transfer Protocol, a common way of putting files onto the web server). But all of these things are standard, and you’ll get them with every email account, the one thing that’s not absolutely standard which I would not consider buying hosting without, is CPanel.

CPanel is another wonderful little piece of software which is installed on the server, and provides you with a web site you cn log into, to control your web site.

Sounds a little odd, but the power of CPanel cannot be underestimated, it gives you control of so much, and give you such amazing flexibility, such as being able to install wordpress, and a variety of other systems with a click. Give you control of your email accounts, etc, etc. The breadth of things CPanel does would fill this and a dozen other similar articles, I personally find it so handy that I would not for a moment, consider buying hosting with someone who does not provide it. It’s common, but not yet universal.

Lastly, the reason why I’m not recommending one service over all the others, although fairly obviously I have a favourite is that your experience with a hosting company is so subjective. Depending on who you share your server with, your site might run smooth as silk, or might crawl, a good hosting company will deal with that, spreading the load, but then again they’re in it for the money, and moving the person slowing everything down to another server either gives them preferential treatment (giving them a dedicated server for the same price everyone else has to share), or just plain moves the problem around.

So while one person may love a service, anyone they recommend to use the service may have the worst experience ever. And as with everything on the internet, people with bad experiences don’t keep it quiet. So when looking around, have a search on google for the hosting company, and see what other people are saying, and avoid the ones with page upon page of horror stories.

I hope this has been of some interest, and if you need any help, please don’t hesitate to get in touch.

Behind the scene’s while we’ve been deciding on a logo, we’ve also been writing content for the website, some of it you can already see, but some of it is still hidden as we finish it off.

Now today I’m going to talk about the website and the content management system behind it, WordPress, this might get a little dull and techie, but to stop you getting bored, here’s a picture of a cat which looks like Hitler.

 

 

 

 

 

And I thought 8-Bit Dug looked disapproving . . .

Anyway, in the old days web sites were hand made, and some techie dude would sit down and hand code all of the pages, using the mark-up language HTML (Hyper Text Markup Language). A mark-up language differs from a programming language as all it deals with is the presentation of the data within the page. How images are formatted, which parts of the text are bold, which in italics, etc. This being Hyper Text  Markup Language, it also dealt with Hyper Text, the links which make up the internet. So that you could highlight some text which would lead you to a totally different place on the internet, whether it was used to create a menu, or link you to some further information or a definition of the highlighted text.

While HTML is a simple language, and coding in it is straight-forwards, it was/is time consuming, and creating and updating a web site would swallow hours. There were tools to make this easier, allowing the creation of the document to be simplified, letting anyone who could operate Microsoft Office capable of putting a web site together.

But even after you’d written your pages, there were still technical elements to uploading your pages to a web server, and plenty of pit falls that the inexperienced could easily fall down. And HTML wasn’t a stand alone language, Javascript added reactive elements to web pages, letting things happen on a page without having to load a different page by clicking, CSS (Cascading Style Sheets) brought more advanced presentation elements, allowing web pages to look better, and better present information to their users. And it became a full time job to learn and master all of these.

Then along came CMS (Content Management Systems), these do all of the heavy lifting for the user. Building the links between the pages, storing the images, and allowing a friendly WYSIWYG (What You See Is What You Get) interface. And all of this is done directly on the server. Meaning now you can operate a website from any device. You can upload your photos straight from your phone to the web server, and then incorporate them directly into a web page, a webpage you entered into the CMS like a text message. Content Management Systems have truly revolutionised the way web sites are built and run.

Another massive advantage of CMS’s, is that in these days where there are people aiming to hack into and deface or destroy web sites for no other reason than “they can”, data security is another full time job. Keeping up to date with how websites can be hacked, and simple errors exploited to gain control is vital, but far too time consuming for anyone but a professional. So being able to hand over control of that to a team of specialists, whose product’s reputation depends on their catching and fixing any bugs which might be used to break into a web site is a very comforting idea indeed.

Now, there are many competing CMS’s out there, one of the most popular is Drupal, which for instance is used to run the web site of the White House. We however have chosen WordPress, and we have chosen it for no other reason than we tried it first and are now comfortable using it. There seem to be only slight advantages to using one of these packages over using the others, so as long as we keep track of what developments are being made, we’re as good sticking with what we know.

WordPress is primarily a blogging engine, allowing daily updates to be presented to users from the sites front page, however this capability is expanded vastly by use of Plug-ins. These literally plug into the framework that WordPress provides, and add new functionality. Some functions are as minor as adding a message to the top of every page, others add e-commerce capabilities so you can run a shop, or one we use here, which posts updates such as this one to our social media profiles on Facebook and Twitter.

And all of this functionality comes with amazing ease of use, letting you once you’ve done it a few times, to put a new website together in just a couple of hours, instead of taking that for each page, drag and drop functions allow you to build an attractive, functional and robust web site rapidly, and without typing a single line of code.

So, if you’re interested in having your own website, I recommend trying WordPress, and if you want a little help, then feel free to get in touch and we’ll do our very best to lend a hand and give you the benefit of our experience.

 

So now we’ve got a design, it’s been down to the hard work of using it, so first up business cards,

So here’s Robert and Catherine’s cards. Nothing much to say about them, we kept them simple and fresh with the logo, both highlighted in the rainbow colour scheme we selected, and faded into the background. The background one was tilted to an angle, to stop the vertical and horizontal lines clashing with those of the main logo. The main logo also has the background faded to zero in a spot behind it to keep the text as readable as possible.

Obviously we’ve been doing work on the website throughout this, so from tomorrow I’ll start filling you in with what we’ve been doing behind the scenes with that.

 

 

So, we’ve got a winner, and it’s controversial . ..

 

Its 8-Bit Dug

 

 

 

 

 

 

 

And he disapproves. But then again, 8-Bit Dug disapproves of everything. Especially me using him as the first image on the page so the real winner doesn’t show as the thumbnail image for this post. 🙂

 

 

So, the actual winner was

 

 

 

 

 

 

 

 

 

 

 

 

So, the rainbow pattern little scamp won. We felt he was much friendlier than the other options, especially the cold dead eyes of the killer dug peeking round the corner. It’s amazing how little details can really swing it for a design, and in this case it really did just come down to the eyes.

As for the colour scheme, the rainbow gradient was felt to be strong enough to stand on its own against both light and dark backgrounds, and while allowing no colour to dominate, it gives a strong showing to purple, which we feel to be the company colour.

Hopefully you will have noticed that the site is now a little more alive than it has been recently. We’ve still got loads to do, but we’ve at least made a start.

Tomorrow, business cards.

 

So Catherine had suggested taking the logo’s and making the same designs but brighter fresher gradient colours through them, and putting it over a white background.

 

 

 

 

Okay, so the first few I totally ignored the idea of putting them over a white background. I was accused a few months ago of being in a dark phase with my design work, and I don’t think that it is entirely false accusation. One day I’ll do a design entirely in shades of black, which will be very hard to make out but will look awesomely cool.

But even I have to agree, the gradient colours bring the designs to life, taking the same image but looking far more modern, vibrant and fresh.

So, taking the design towards it’s final incarnation, I decided to give my partners a set of the designs in a range of colours, both over white and over black, so when selected the design could be used over either.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Some of the designs the colours are bright enough to stand on their own away from the backgrounds, but the paler more pastel schemes become indistinct and difficult to read against pure white. Adding a small border of contrasting colour helps them stand out more, but a thin black edge is too shocking and overwhelms the colours in the other way. So I added the border in a mid-range grey, and added a drop shadow to really make the image stand out from the white.

So, the time has come for a final decision, which will my partners pick?

So, after our dabble on the rather random side with our cartoon dog selves making an appearance. Sadly, The Hamildug, the Bishdug and the Moodug will not be making a return appearance.

So we returned to Roberts designs, and I took a simple cornered area, along with a modern font (GeoSansLight), and incorporated his drawings.

Using a simple black background, and gold foreground colour, I imagined this type of design being gold foil on business cards, which I thought could look quite classy. The dog peeking round the corner looks good, I liked keeping the unbalanced nature of the original design with the name poking out of the retaining border and the dog taking one end of the logo all to himself. However, in negative the eyes of the dog suddenly seem cold and dead . . . the cold dead eyes of a killer . . . or maybe that’s just my imagination running away with me.

Second up.

The same effect throughout all the designs today, this cheeky little scamp is more central and far more balanced. However I’m already becoming concerned that the gold looks bland on screen, while it might look wonderful embossed on a card, here it just looks tan.

Third up.

This scruffy little blighter looks pretty good, but keeping a single colour means that the text is difficult to read even though I’ve added a significant border around it.

So I changed the image of the dog to just it’s outline.

Which looks okay, but is indistinct and difficult to see at small sizes (like a business card or on a mobile phone screen).

So, returning to the first version, I changed the text to a gold effect gradient.

Which makes it stand out, but it still looks a little bland.

So I went back to the first two images, and added various metal effect gradients through them to see how they would work.

I added pupils to the eyes on the one above, to avoid the cold dead eyes thing, but now he looks frightened, and with smaller pupils he looked high.

Showing these to my partners, they liked the direction I was going it, but felt that the black and gold didn’t work particularly well, and that I should see other gradients, and should exclusively stick with the gold.

Catherine also wanted a more bright image, so wanted to see the variants over a white background.

We’re getting close, only a few more iterations until we get concordance.

More tomorrow.

 

So, if an image of a dog was possibly just going to make us look like a dog services company, then what could I do to an image of a dog to make it look different.

So, firstly I just took the image I’d created from the photo of the Schnauzer, and processed it into metallic colours, the only one of which I liked was the bronze gradient colour set out of photoshop.

Which really doesn’t work, it looks less Dog Grooming, but just more . . . bad.

So, how could I change the image up to show it wasn’t all about the dog. So I took the image, and sliced it up, lowering the resolution of each slice so the image would slowly, slice by slice become more pixelated and blocky.

This communicates (fairly poorly) that the image is both art and digital, but requires too much explaining to get that message across, whereas a logo should be distinctive, and/or get it’s message across easily and quickly.

While I was thinking digital, I came up with this little guy.

8 Bit video game Dug.

He looks dis-approving.

Anyway, one last attempt at altering the processed image, so I just inverted the colours of half the image.

An effect which leaves me cold, but was worth trying.

So, what are we going to do now. The core of the problem, is that any plain picture of a dog, is going to look like a pet grooming company, whether it’s plain, cartooned, or anything. So how do we connect the image to what we’re doing.

So Catherine suggested, cartoon dogs, but operating computers, holding clipboards, taking notes, doing office type things. An idea which was quite appealing, but I countered with . . well why the hell not cartoon dog representations of the three of us.

As mentioned before, I’m not a great freehand artist, so I took artwork by other artists, and used the parts like jigsaw pieces to create the following.

Robert came first.

Then Catherine,

and finally me.

The Scruffy Dugs.

Unusable of course, but it made us laugh hard late in the afternoon. If we took this idea further than this crude prototype, then we would need to draw our own artwork (instead of piece of Simpsons, and Disney dogs).

The idea each of us could have our business cards, with the cartoon version on one side with our contact details, and the group shot with the company name on the other, seemed unique, but ultimately we felt it didn’t communicate professionalism, and looked as if Catherine Dog was poking Me Dog in the belly.

So, back to Roberts drawings tomorrow, as I’ve got an idea of what we can do with those.